It doesn’t matter how perfect your product is or how practiced your sales pitch might be if your business isn’t bringing in new customers. These are the people who will fuel the expansion of your business and, yes, boost your bottom line. Lead generation is a tricky game in any industry, but here are a few of our favorite tools that any entrepreneur can use to attract more consumers and win their loyalty.
1. Networking – Don’t Just Keep It Old School
Networking has been a staple in lead generation ever since the first human tribes began trading and bartering with one another. It’s an old method, one that’s tried and true. Obviously, this includes classic methods like face-to-face conversations, events, and community outreach. But don’t make the mistake of overlooking all the different ways that technology can help, too. Social media, internet forums, and other professional matchmaking services can spread your business’s message and connect you with powerful allies who might be able to help you gain access to previously untapped markets.
2. Modernize Your Website
It’s a self-evident fact that your business needs a website to compete in the 21st Century. It should be well organized with an intuitive, professional layout that is easy to navigate. Include photos and graphic imagery that are both eye-catching and good representations your product. Remember to include your calls to action, too. Don’t overdesign or overcomplicate things. If your homepage is a cluttered mess, potential customers will give up in frustration and take their business to one of your competitors. It’s also critical that you include the location and contact information for your business, as well as links to your social media accounts.
3. Step-Up Your Email Marketing Game
Never underestimate the power of a good email campaign. A consistently produced newsletter helps keep your business fresh in your customer’s minds. These newsletters should be relatively short and inform the readers of any new developments in your company. End each with a strong call to action that encourages engagement, plus your contact information. It’s also a smart move to send out emails when running a sale or limited promotion. Don’t overdo it, though. A flooded inbox is a major turn-off.
4. Embrace Social Media
Chances are your business already has a social media presence. If it doesn’t, get on that now! A presence on Facebook and Twitter (at the absolute minimum) is an essential part of doing business in the 21st Century, even for entrepreneurs with little to no interest in e-commerce. Keep a regular posting schedule and give your followers content relevant to your industry. This serves to establish credibility with your audience and develops a sort of “personality” for your business. More consumers use social media than ever before, and as such, your advertising efforts might be better spent on Facebook than by throwing money at television commercials that, thanks to streaming services, fewer and fewer people will ever see.
5. Set Up a Customer Relationship Management System
Customer Relationship Management (CRM) refers to any system or software used for – you guessed it! – managing customers. More specifically, CRM is designed to help businesses retain more customers and increase their sales by analyzing the data of existing and potential clients. It’s a good way to keep an eye on what’s working for you and what isn’t. Plenty of CRM software options are available online, such as Pipedrive and Marketing 360. Sure, you could probably do this all on your own in Excel or with an old-fashioned pen and paper ledger, at least theoretically. But the fact of the matter is that this approach is likely to end in lost information and maddening frustration thanks to human error.
Looking to start a business or grow your current business? Contact FL Patel Law today by visiting our website, www.FLPatelLaw.com, or calling 727-279-5037.
Tyler Thompson is a second generation St. Petersburgian with a passion for reading and writing. In 2018 he finally made his way to FL Patel Law PLLC where he has found a home for himself as Project Manager. He is an unapologetic dog person who enjoys spending what free time he has with his friends and family.
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This our small business law blog. We provide information about Florida business law, LLC's, C-Corporations, S-Corporations, contracts, and provide resources for small businesses.
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