What is a Trademark Office Action?

What is a Trademark Office Action?

A Substantive Office Action, on the other hand, is a significantly more difficult hurdle to clear, but not necessarily insurmountable with the right law firm’s help. Unlike their Non-Substantive cousins, Substantive Office Actions focus on the actual content of the Trademark and whether or not it meets the USPTO’s specifications. They’re usually issued for one of two reasons: because the proposed Trademark is “merely descriptive” of the good or service involved, or because it’s “confusingly similar” to one that’s already been registered.

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