What is a Trademark Office Action?
After filing your initial application, your trademark is assigned to one of the USPTO’s Examining Attorneys. Your Examining attorney is in charge of evaluating your Trademark and ensuring that it meets the USPTO’s rigorous standards. If they have questions or other issues with your proposed …
Should You Trademark Your Logo or Design in Color or Black and White?
Including Your Logo in Color or Black and White When Applying for Trademark Protection Our clients are often unsure if they should include color as a feature of their trademark or stick to black and white images when applying with the United States Patent and …
6 Reasons to Perform a Trademark Clearance Search
Why You Should Perform a Trademark Clearance Search Before Registering with the USPTO We can’t emphasize how much time and stress you’ll be spared by performing a trademark clearance search before trying to register your mark. Charging straight into the trademark application process can cost …
5 Biggest Benefits to Trademark Registration
The Top 5 Advantages to Trademark Registration The benefits that businesses gain from registering their trademarks cannot be understated. This is true for both economic and legal purposes. If you have any plans for expansion or marketing, for instance, registering your trademarks before proceeding is …
4 Types of Intellectual Property Florida Small Businesses Need to Protect
Florida Small Business IP Protection Strategies When small businesses are first starting out in Florida, they often overlook the importance of protecting their intellectual property (IP). In fact, your business’s IP is probably one of the most valuable things that it owns. This is true …
Profiting from Publicity: What the NCAA Decision Means for Student Athletes in Florida
Florida’s Right of Publicity The NCAA’s recent decision to allow college athletes to make a profit off of their own likeness has caused renewed interest in Florida’s right of publicity law, which regulates how a person’s image can be used for commercial purposes. Primarily, it …
The Trademark Application Process: An Overview
Understanding the Trademark Application Process Trademarks are a valuable asset to any business. However, obtaining one can seem confusing if you’ve never applied before. It’s important to educate yourself. Understanding the trademark application process can help you better understand how to register successfully. 1. Selecting …
How to Choose a Good Trademark Name
How to Choose a Trademark Name Coming up with a good trademark involves more than just thinking of a clever name that isn’t in use by another business. You need to make sure that your trademark is going to be strong and legally defensible, too. …
3 Ways to Protect Your Registered Trademark
3 Ways to Protect Your Registered Trademark Congratulations on registering your trademark! However, this isn’t end of the trademark registration process. You still need to be proactive in protecting your intellectual property. Here’s how to do just that. 1. Use It Contrary to popular belief, …
5 Situations Where You’ll Want Small Business Advice
5 Situations Where You’ll Want Small Business Advice There’s no shame in asking for a little help now and then, especially when it comes to ensuring the success of your business. You probably had a lawyer help with the formation of your company. But attorneys …
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